
What is Taste Real?
Launched in 2011, Taste Real started out as the new branding initiative of Guelph Wellington Local Food developed to support local businesses, farms and producers who are passionate about the way local food is grown, prepared, presented and enjoyed, and how real it tastes! Taste Real is now a County of Wellington initiative and continues to support the same local businesses, farms and producers.
Taste Real was developed with stakeholder engagement and is built upon the many successes of promoting local food that have taken place across the region. Working together with our partners and supporters, we are growing one of the most vibrant, local food economies and food tourism destinations in Ontario.
Our Mission
To support local small businesses and farms to build stronger rural communities and grow one of the most vibrant, local food economies and food tourism destinations in Ontario.
Our Strategic Objectives
- Build upon the current authentic local food network by engaging agriculture, food, and tourism partners and community ambassadors.
- Foster the creation of infrastructure and distribution of networks throughout the supply chain.
- Develop, promote and deliver innovative products, services and experiences.
- Facilitate transfer of knowledge, skills, and best practices to mobilize the strategy.